Cart 0
 
 
 
 

Sterling Asset Management Company is CHOC’s subsidiary property management company. Established in 1992, Sterling maintains quality property service for CHOC residents and the long-term maintenance of CHOC’s portfolio. Sterling is dedicated to superior property value, appearance and resident experience, bolstered by an ambitious plan for growth.

Led by President Kevin Grani, who brings 34 years of experience managing large, West Coast portfolios (conventional, affordable, mixed use), Sterling is licensed by the California Department of Real Estate and is a HUD and HCD-approved management agent. Sterling also maintains a full complement of management, supervisory and accounting personnel, as well as highly-trained regulatory compliance and asset management staff.

Sterling is responsive to resident, neighborhood, local, state and federal government concerns, meeting owner and resident standards for safe, healthy and attractive affordable and conventional housing. In alignment with parent company mission and vision, Sterling’s operating principles of Competence, Balance, Passion, Collaboration and Humor anchor and drive our growth, success and innovative approaches.

As a CHOC subsidiary, Sterling is able to respond efficiently to resident, neighborhood, local, state and federal government concerns as well as meet CHOC’s standards of providing safe, healthy and attractive affordable housing to families. 

Sterling has extensive experience in managing and maintaining affordable housing subject to multiple federal and state government regulatory agreements, including:

  • Housing & Urban Development (HUD) Section 8, Section 212, Section 811

  • USDA Rural Development financing

  • California Housing and Community Development (HCD) programs (RHCP, MHP, MPROP, SHMHP, FWHG)

  • Sacramento Housing & Redevelopment Agency (SHRA)

Additionally, Sterling is experienced in meeting Tax Credit Allocation Committee (TCAC) regulations, as well as performance and reporting requirements for numerous lenders and tax-credit investors.

Contact Sterling at info@sterlingasset.com and (707) 910-2002

Meet Sterling’s leadership team

Work with Sterling to Access CHOC Services

 

 CHOC News

 

 CHOC Press

 

 CHOC Events

 
 

CHOC X Modernism Week

— FEBRUARY 1-28, 2021 —

Palm Springs’ Modernism Week to Focus on Critical Need and Viability of Affordable Housing

 
 

CHOC Monarch Apartment Homes architect Maria Song, AIA, LEED AP—whose Interactive Design Corporation portfolio includes award-winning real estate developments—was invited by the Palm Springs Architectural Alliance to participate in Fast Forward 2/Designing the Future of Palm Springs. Led by award winning and nationally known architects and designers, Fast Forward kicks off February 1st, as part of Palm Springs' internationally acclaimed Modernism Week. This 7-part virtual program is produced by the Palm Springs Architectural Alliance. Access and purchase the full PSAA suite of programming, and all Modernism Week online offerings, at Modernism Week.

Modernism Week is a preeminent event on the global architectural design calendar. Since 2006, Modernism Week has fostered "an appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area."



In these videos, Maria details how the affordable housing process works; the intricacies of funding, the absolute need for beautifully designed, economically integrated housing and how communities benefit when working families have an affordable place to call home.



CHOC Monarch Apartment Homes


CHOC’s participation in Modernism Week also includes Fast Forward 1, a virtual Fall preview held on October 15-18, 2020. This online panel discussion featured Maria’s views on the challenges associated with affordable housing development, but how great community and resident outcomes are possible when it this housing is beautifully designed.

Visit Maria Song’s PSAA bio.


Join the conversation! Follow #CHOCxMW


Latest News from CHOC x Modernism Week

 

In Association With:

In Partnership With:

 
 
 

CHOC’s THE CIRCLE Newsletter