The CHOC Story
Community Housing Opportunities Corporation (CHOC) is an economic and community development organization dedicated to building healthy, thriving communities and expanding opportunities for youth, families, and seniors.
CHOC believes that economically integrated affordable housing is a powerful pathway to long-term self-sufficiency—and that it becomes truly transformative when paired with enriching, supportive programs that instill pride, strengthen family stability, and boost local economies.
Together, these principles drive our work and fuel our commitment to creating communities where people not only live, but grow, connect, and succeed.
House number detail from The Monarch Apartment Homes, Palm Springs, CA. Designed by Maria Song, AIA, LEED & AP. Constuction by davisREED Construction, Inc.
Our Work
One Organization. Multiple Areas of Expertise.
The CHOC organization is comprised of Corporate, Real Estate Development, Community Impact (Resident Services), Sterling Asset Management, CHOC Energy, and CES Integrated—each playing a vital role in delivering our mission in action.
Empowered Communities
CHOC welcomes all qualified individuals and families to explore 28 properties across Riverside, Sacramento, Solano and Yolo counties.
Property Management
Providing licensed, HUD- and HCD-approved property management with a focus on compliance, stewardship, and resident satisfaction.
Founded in 1992, Sterling Asset Management Company provides licensed, HUD- and HCD-approved property management for CHOC’s California portfolio, with a strong track record in affordable housing across federal and state regulatory frameworks.
Led by CFO Syd Najeeb, Sterling Asset Management ensures disciplined operations, regulatory compliance, and financial stewardship. Its focus on asset value, curb appeal, and operational excellence drives higher resident satisfaction, reduced turnover, and faster service response. With deep expertise in TCAC compliance, lender and investor reporting, and institutional-grade operations, Sterling transforms challenges into scalable solutions that strengthen CHOC communities.
Real Estate Development
Developing high-quality, affordable multi-family and work force housing across California.
The Monarch Apartment Homes, Palm Springs. Architect: Maria Song, AIA & LEED AP. Construction by davisREED Constuction, Inc. Photo credit: Noé Montes
CHOC brings quality development expertise to site selection, acquisition, design, construction accounting and supervision, debt and equity structuring, and overall project management. These services are highly complex and specialized, and crucial in navigating affordable housing funding programs and commercial credit markets.
Currently, CHOC has developed and operates 28 multifamily affordable housing communities in California, with a pipeline of new projects into 2024/5.
Community Impact
Delivering equity-first, community-centered programs that improve quality of life for residents.
Community Impact facilitates user-driven resident services, responding to urgent community needs and unprecedented socio-economic conditions.
Each CHOC Impact program is designed to meet that community’s unique needs, based upon community findings and an official Health and Community Assessment. This assessment examines a community’s employment, financial management / budgeting, social services, educational, community service, recreational and crisis needs. On-site programs and activities are tailored to meet broad resident interest and the immediate needs of each property.
Community Impact VP Terri Smyth and Project Coordinator Juan Pulido meet a Lift To Rise’s Joe Mota, Director of Resident Engagement, Ariana Rodriguez, Resident Engagement Coordinator, and Barrett Newkirk, Communications Director.
CHOC Energy
Advancing energy efficiency through weatherization and no-cost upgrades for low-income households.
Through outreach and education, CHOC Energy promotes energy efficiency and energy conservation programs in Northern California. We specialize in the deployment of California’s Energy Savings Assistance Program for Single Family and Multifamily Homes (ESA), Energy Savings Assistance Whole Home Program for Single-Family Homes, and Low-Income Weatherization Program (LIWP), respectively; all serve low-income single and multifamily residences across Alameda, Contra Costa, Napa, Sacramento, San Joaquin, San Mateo, Santa Cruz, Solano and Yolo counties, with LIWP specifically serving Farmworker households.
