Posts in Coachella
CHOC Leadership Perspectives: Heather Vaikona, President & CEO of Lift to Rise

The second in our Leadership Perspective series features Heather Vaikona of Lift to Rise, a nonprofit organization working to advance affordable housing, fair wages, and economic mobility in the Coachella Valley and beyond. As President and CEO of the organization, Vaikona is one of the region’s most influential voices in affordable housing…

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CHOC Leadership Perspectives: Danny Labin, Jewish Federation of the Desert

At CHOC, we believe that strong communities are built by leaders who are willing to listen, adapt, and guide their organizations through moments of change. To highlight the work of our senior executives, we’re launching a new Leadership Perspectives series that showcases how our leaders impact the communities we build and cultivate. To start this series, CHOC is featuring Danny Labin of the Jewish Federation of the Desert, an organization with a long and meaningful legacy of community impact in the Coachella Valley…

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Placita Dolores Huerta Resident Experiences (VIDEO)

(Coachella, CA) - CHOC successfully built and opened two new affordable housing developments in Coachella Valley this year. But our residents' quality of life and overall sense of safety, stability, and home are the true metrics of our success and mission in action. In association with CHOC Community Impact, CHOC Corporate Communications had the unique and special opportunity to interview Placita Dolores Huerta residents Maria Beltran and Leticia Gamez, on the occasion of our May 2nd grand opening and ribbon cutting event...

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Building Futures: 56 New, Affordable Units Unveiled at Placita Dolores Huerta

(Coachella, CA) - It’s the beginning of a new chapter for Placita Dolores Huerta’s working resident families, one that CHOC CEO Manuela Silva called "a miracle.” The complex’s 56 apartments are already fully occupied. Named in honor of the legendary labor activist, a driving force behind America’s largest farmworker movement, Placita Dolores Huerta broke ground in 2022, at a ceremony attended by the now 94-year-old Dolores Huerta; this community aims to create a sustainable, safe, and high-quality resident experience, inspired by Ms. Huerta’s lifelong work supporting farmworker and other, marginalized communities…

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